YCN’09 brief: National Portrait Gallery promotional campaign
The brief: create a campaign for NPG to promote bite-sized visits, chiefly among local people.
The concept: ambient ‘name-dropping’ campaign approaching famous people from gallery collection in engaging, funny way, using bright colourful cards with short captions (‘now guess who I just met...’) literally dropped around and grabbing attention to provoke quick ‘drop-in’ visits during lunch break or after work.
Project received YCN commendation.

NAME DROPPING cards scattered around Trafalgar square    
npg campaign
2 of 8 NAME DROPPING cards: front and back